Rare Mini Brands: Complete Rarity Guide & Collector List
Every Mini Brands collectible at Rare tier or above, from every series in our database, with pictures and checklist numbers. Learn what makes a mini rare, how to check yours, and which series hide the chases.
659 rare minis across 51 series
What makes a Mini Brand rare?
Every mini has a rarity tier, printed on its series' collector guide. The tiers below are the rare ones, from the highest label down. Not every series uses all of them, so compare a mini with others in its own series.
- Legendary 21 minis
The highest label on the collector guides of the newer series that use it. Each of those series has only one to three Legendary minis.
- 37 minis
Iconic is the label just below Legendary, used in the same newer lines.
- Luxury 64 minis
Luxury minis are high-end chase items, used in newer lines such as Home, Retro, Books, KFC and Disney Store Series 3.
- Ultra Rare 184 minis
Ultra Rare is the top tier in most Toy and Foodie series and in core Series 4 and 5, and includes many Frozen Moments.
- Super Rare 87 minis
Super Rare is one tier below Ultra Rare. Still a meaningful chase, often paired with a Gold finish.
- Rare 266 minis
Rare is the first tier above Common, and Rare minis frequently carry finishes like Metallic or Glow in the Dark.
Finishes aren't tiers
Gold, Metallic, Glow in the Dark, Frozen Moments, Create and other finishes are a separate label. A finish often goes with a high tier, but not always: 56 Gold minis are Common in their series. Read the tier, not just the finish. More in Rarity levels explained. New to Frozen Moments? See Frozen Moments explained.
Browse rare Mini Brands
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Legendary Mini Brands
21 minisThe highest label on the collector guides of the newer series that use it. Each of those series has only one to three Legendary minis.
Iconic Mini Brands
37 minisIconic is the label just below Legendary, used in the same newer lines.
Luxury Mini Brands
64 minisLuxury minis are high-end chase items, used in newer lines such as Home, Retro, Books, KFC and Disney Store Series 3.
!["Self-Portrait" [with headphones] by Vincent Van Gogh](/series/series_home_masterpieces/7_self-portrait-spoof-with-headphone-vincent-van-gogh.png)
!["American Gothic" [Bitcoin] by Grant Wood](/series/series_home_masterpieces/9_american-gothic-spoof-with-bitcoin-grant-wood.png)
!["Mona Lisa" [with a helmet] by Leonardo da Vinci](/series/series_home_masterpieces/11_mona-lisa-spoof-with-helmet-leonardo-da-vinci.png)
!["The Creation of Adam" [with tin can] by Michaelangelo](/series/series_home_masterpieces/13_the-creation-of-adam-spoof-with-can-michelangelo.png)
Ultra Rare Mini Brands
184 minisUltra Rare is the top tier in most Toy and Foodie series and in core Series 4 and 5, and includes many Frozen Moments.
Super Rare Mini Brands
87 minisSuper Rare is one tier below Ultra Rare. Still a meaningful chase, often paired with a Gold finish.
Rare Mini Brands
266 minisRare is the first tier above Common, and Rare minis frequently carry finishes like Metallic or Glow in the Dark.
!["Tahitian Women On The Beach" [with ice cream] by Paul Gauguin](/series/series_home_masterpieces/28_two-tahitian-women-spoof-with-icecream-paul-gauguin.png)
!["The Storm On The Sea Of Galilee" [and octupus] by Rembrandt](/series/series_home_masterpieces/31_the-storm-on-the-sea-of-galilee-rembrandt-van-rijn.png)
Special finishes (not rare) 224 minis
These minis have a special finish but a Common or Uncommon tier, or no tier listed. They're finish variants, not rare pulls, so they're kept apart from the rare tiers above.
Metallic
5 minisMetallic minis have a reflective metallic finish.
Glow in the Dark
6 minisGlow in the Dark minis glow after exposure to light.
Platinum
27 minisPlatinum minis are premium-finish chases used in flagship lines.
Gold
56 minisGold minis carry a full gold-treatment finish. In many series they are Super Rare, but some series list them as Common.
Create
81 minisCreate minis come from Create capsules: you build them from parts.
Really Works
47 minisReally Works minis are functional miniatures (working appliances, instruments and so on).
Real Liquid
2 minisReal Liquid minis contain actual liquid inside the miniature packaging.
Rare Mini Brands by series
How many rare minis each series has, by tier. Open a series checklist to see its full lineup, or show just that series' rare minis on this page.
Core
- Mini Brands Series 5 checklist
Ultra Rare7 Super Rare5 Rare517 rare
- Mini Brands Series 4 checklist
Ultra Rare8 Super Rare6 Rare519 rare
- Mini Brands Series 3 checklist
Super Rare7 Rare1118 rare
- Mini Brands Gold Rush checklist
Ultra Rare66 rare
- Mini Brands Series 2 checklist
Super Rare5 Rare1116 rare
- Mini Brands Series 1 checklist
Super Rare5 Rare1015 rare
Toy
- Toy Mini Brands Series 3 checklist
Ultra Rare8 Super Rare4 Rare416 rare
- Toy Mini Brands Gold Rush checklist
Ultra Rare99 rare
- Toy Mini Brands Series 2 checklist
Ultra Rare4 Super Rare13 Rare1027 rare
- Toy Mini Brands Series 1 checklist
Ultra Rare4 Super Rare8 Rare1527 rare
Foodie
- MasterChef Mini Brands Series 2 checklist
Super Rare11 rare
- MasterChef Mini Brands checklist
Rare11 rare
- KFC Mini Brands checklist
Legendary2 Luxury3 Ultra Rare4 Rare416 rare
- Foodie Mini Brands Series 2 checklist
Ultra Rare12 Super Rare517 rare
- Foodie Mini Brands Series 1 checklist
Ultra Rare3 Super Rare58 rare
Garden
- Garden Mini Brands checklist
Ultra Rare33 rare
Retro
- Retro Mini Brands checklist
Legendary3 Luxury6 Ultra Rare10 Rare1337 rare
Home
- Mini Masterpieces checklist
Legendary2 Luxury8 Ultra Rare9 Rare1234 rare
- Fill The Fridge Mini Minis checklist
Legendary2 Luxury8 Ultra Rare11 Rare1035 rare
- Home Mini Brands checklist
Legendary3 Luxury6 Ultra Rare11 Rare1438 rare
Sneakers
- Sneakers Mini Brands checklist
Super Rare33 rare
Books
- Books Advent Calendar Series 2 checklist
Rare33 rare
- Books Series 2 checklist
Legendary1 Luxury3 Ultra Rare6 Rare921 rare
- Books Series 1 checklist
Legendary1 Luxury3 Ultra Rare5 Rare1020 rare
Kawaii
- Kawaii Kitchen checklist
Super Rare11 rare
- Kawaii Bouquet checklist
Super Rare11 rare
- Kawaii Mini Brands checklist
Legendary1 Luxury4 Ultra Rare6 Rare821 rare
Disney Store
- Disney Snow Globes checklist
Super Rare11 rare
- Disney Snacks checklist
Ultra Rare11 rare
- Disney Store Series 3 checklist
Legendary2 Luxury8 Ultra Rare10 Rare1434 rare
- Disney Platinum checklist
Luxury4 Ultra Rare6 Rare1428 rare
- Disney Store Series 2 checklist
Ultra Rare55 rare
- Disney Store Series 1 checklist
Ultra Rare77 rare
Netflix
- Stranger Things Mini Brands checklist
Super Rare22 rare
- Netflix Mini Brands checklist
Legendary1 Luxury3 Ultra Rare4 Rare818 rare
My Mini
- My Mini Pumpkin Patch Series 1 checklist
Ultra Rare11 rare
- My Mini Birthday Series 1 checklist
Ultra Rare11 rare
- My Mini Baby Series 2 checklist
Super Rare33 rare
Fashion
- Mini Brands Ulta Beauty Series 2 checklist
Legendary3 Luxury8 Ultra Rare15 Rare1750 rare
- Mini Fashion Series 4 checklist
Ultra Rare22 rare
- Mini Brands x Ulta Beauty Series 1 checklist
Ultra Rare22 rare
- Mini Fashion Series 3 checklist
Ultra Rare44 rare
- Mini Fashion Series 2 checklist
Super Rare1 Rare1920 rare
- Mini Fashion Series 1 checklist
Rare33 rare
Ballers
- WWE Ballers Series 1 checklist
Super Rare2 Rare46 rare
- ZURU FIFA World Cup 2026 Ballers Series 1 checklist
Super Rare2 Rare79 rare
- ZURU NBA Ballers Series 2 checklist
Super Rare3 Rare912 rare
- ZURU NBA Ballers Series 1 checklist
Super Rare2 Rare68 rare
Really Works
- Really Works Vinyl Series 1 checklist
Rare1010 rare
Popcons
- Starbox DC Popcons checklist
Super Rare11 rare
- Starbox Legends Popcons checklist
Super Rare11 rare
How to identify a rare Mini Brand
Two minis can look alike and sit in different tiers, so go by the series' own checklist.
- Work out the series. The capsule, box or collector guide names the line and series number. Most series have their own capsule design.
- Find the mini on the collector guide. The fold-out guide inside the capsule lists every mini in the series and marks its rarity.
- Match the checklist number. Each mini has a number on the guide. The cards on this page show it as #12 next to the series name.
- Confirm on the series checklist. Search for the mini above, or open its series in the list by series, to see its tier and finish.
Step-by-step help: How to tell if a mini is rare. Looking for the very top chases? Read The rarest Mini Brands.
Are rare Mini Brands worth money?
Some have an active resale market, but a rarity label isn't a price tag. Values depend on demand, condition and how easy the series is to find, and they change over time.
To research a price:
- Look at sold listings, not asking prices. Asking prices only show what sellers hope for.
- Compare like with like: same mini, same finish, same condition, and whether it comes with its capsule or packaging.
- Check several recent sales, since one high sale isn't a market price.
More on trading and pricing in Value & trading.
Rare Mini Brands FAQ
- What are rare Mini Brands?
- Rare Mini Brands are minis that their series' collector guide places above Common. The tiers, from the lowest label to the highest, are Rare, Super Rare, Ultra Rare, Luxury, Iconic and Legendary. Not every series uses every tier.
- How many rare Mini Brands are there?
- Our database lists 659 Mini Brands at Rare tier or above, across 51 series. A further 224 minis have a special finish but a Common or Uncommon tier.
- What is the rarest Mini Brand?
- There's no single answer, because ZURU doesn't publish pull odds. Legendary is the highest label on the collector guides that use it: our database lists 21 Legendary minis, with 37 Iconic just below. Labels describe each series' own checklist, so compare a mini with others in its series rather than across releases.
- How do you tell if a Mini Brand is rare?
- Work out which series it came from, then find it on that series' collector guide insert, which marks each mini's rarity. You can also look it up by name on this page or on the series checklist.
- Is every Gold Mini Brand rare?
- No. Gold is a finish, not a rarity tier. Many Gold minis are Super Rare, but 56 Gold minis in our database are listed as Common. Check the tier on the collector guide, not just the finish.
- What are Frozen Moments Mini Brands?
- Frozen Moments are minis sculpted mid-action, like a pour or a splash. They are usually Ultra Rare or higher. Our database lists 54 of them.
- Are rare Mini Brands worth money?
- Some have an active resale market, but a rarity label isn't a price tag. Prices change and depend on condition and demand, so check recently sold listings, not asking prices, before buying or selling.
